The objective of Crossy Road is to move a character through an endless path of static and moving obstacles as far as possible without dying. It was developed and published by Australian video game developer Hipster Whale, with the name and concept of the game playing on the age-old joke/ anti-joke " Why did the chicken cross the road?" The game has also been described as endless runner version of Frogger. So we had this skin idea – different character ideas – that didn't change the game at all, so we had lots of different influences in it for this.Crossy Road is an arcade video game released on 20 November 2014. Andy: And I've been playing a lot of Dota 2, which has purchases in it, and they're only cosmetic, and don't affect the game at all. Matt: We knew video ads would work as long as people wanted to click them for some reason, so we had that nugget there. If you've played Disco Zoo, and seeing the ads work well in that – we actually spoke with the guys there, and it was something we were thinking about too. How were we going to monetise it though? Andy: We did it all in one session, had this big brainstorming session and came up with all these ideas. We originally were looking at a publisher, but when we told them about the idea, they were like 'ehhh, it sounds okay.' So that kind of threw us a bit, but we decided to self-publish it. The game was going to be a lot simpler originally. The free-to-play model (watching optional ads to earn coins, which you can use to buy characters, or you can purchase them with real cash) you guys have used is a bit different to other games we've seen, did you have it in mind from the start? Matt: It wasn't really from day one.
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